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Full Course WebBooks

• AI-Driven Marketing (NEW!)

• Digital Business Tech 101

• Introduction to Business

• MarketingNOW

• Marketing Gets Digital

• Sports . . . More Than Just the Score

• The Influencer Effect (NEW: Content and Influencer Marketing)

• You, Inc.: Becoming A Solopreneur

 

Mini WebBooks​​​

• Marketing & Tech Tools

• Movie Marketing

• Music Marketing

• Name, Image, and Likeness

• Social Media Boot Camp

• Sports Marketing Gets Social

• Sustainable Marketing

• The Business of Good

• The Power of Mascots

• The Service Edge

• The Tip-Off

 

Project WebBooks

• AI Launchpad (BOE 2025) (NEW!)

• Developing an IMC

• eX: The Employee Experience

• Getting (Hyper) Personal

• Marketing Gets SoLoMo

• OPEN for Business

• Reputation Management 

• The Double Win

• Winning CX

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Misc. Web-based

• Get Influenced

• Holiday Marketing 

• Marketing Bell-Ringers

• The Digital TA NEW!